Sportscraft are the Official Supplier of Formal and Opening Ceremony Uniforms for the 2020 Australian Olympic Team
Australia’s iconic fashion and lifestyle brand, Sportscraft, has been proudly selected as the Official Uniform Supplier of the 2020 Australian Olympic Team. Designing both the Opening Ceremony and Formal Uniforms, this will be the seventh time Sportscraft has provided the symbolic apparel for Australia’s most accomplished athletes.
The exclusive uniforms are expected to be revealed in early 2020, and worn by the entire Australian Olympic Team for the first time at the Opening Ceremony of the Tokyo 2020 Olympic Games on July 24th.
“It’s been a very hands-on and collaborative process working with Sportscraft,” stated Ian Chesterman, Chef de Mission for the 2020 Australian Olympic Team.
“Our partnership is founded on a long-standing history of respect and commitment. There’s certainly a high degree of trust there, and an avid appreciation for what the iconic brand represents. They are a true reflection of the Australian lifestyle.
The 2016 Olympic Team in Rio loved the uniforms that Sportscraft designed, and this year, a select group of athletes were part of the 2020 Official Olympic Uniform design process.”
A team-driven effort, Chesterman stressed the integral role athletes played in the creation of the uniforms.
“Working with the athletes gave us a greater understanding, from a design perspective, of the uniforms’ primary use. With that knowledge, we focused on climate, durability, comfort and outstanding craftsmanship – whilst still placing a predominant emphasis on our country and rich heritage. We approached the project from two distinct levels of expertise, and merged them together to create a look that all of Australia will be proud of.”
APG&CO Chairman, Peter Halkett, affirms with great pride Sportscraft’s continued role as the Official Uniform Supplier of the 2020 Australian Olympic Team.
“It’s an exciting time for us all here at Sportscraft, and we are very pleased to once again support the Australian Olympic Team ”