The Olympic Movement has been told it must embrace the digital revolution or risk losing touch with the younger generation.
Martin Sorrell the Chairman of advertising and communications giant WWP warned young people would switch off the Olympics if the sports were not promoted the right way.
The Australian Olympic Committee acknowledges Aboriginal and Torres Strait Islander peoples of this nation.
We acknowledge the Traditional Custodians of all the lands on which we are located. We pay our respects to ancestors and Elders, past and present.
We celebrate and honour all of our Aboriginal and Torres Strait Islander Olympians.
The Australian Olympic Committee is committed to honouring Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society and sport.
