July and the AOC have today unveiled the custom-designed Australian Olympic Team suitcase, with the design inspired by the Melbourne 1956 Australian Olympic Team uniforms.
Designed by July’s team in Melbourne, the Australian Olympic Team suitcase pays homage to the iconic 1956 Games with a textured, cream finish, gold hardware and soft leather handles.
The vintage look draws from the Melbourne 1956 Australian Olympic Team uniforms, which featured a dark green blazer, with white and gold highlights throughout Ceremony and competition uniforms.
The inner lining of each suitcase features the pictograms of each of the Olympic sports to be contested in Paris, with each athlete also receiving 3D stickers to personalise their bag.
Established in 2019, July has become synonymous with exceptional design and craftsmanship, with its range distributed globally. Serving as an official team supplier for the Paris 2024 Olympic Games underscores July's commitment to quality and innovation.
"Inspired by our country’s rich sporting heritage, the custom Olympics team case embodies a fusion of tradition and contemporary style. We're so excited to support our Aussie athletes and ensure they have the best luggage on their Olympic journey," said Athan Didaskalou, Founder of July.
Australian Olympic Team Chef de Mission Anna Meares welcomed today’s announcement.
“Thank you to July for your ongoing support of the Australian Olympic Team for Paris,” Ms Meares said.
“This is a beautifully designed piece for Australian Olympic Team members to proudly use during the Games and in years to come.
“Receiving your Olympic bag is always a special moment, and seeing these designs and the thought put into it by the team at July, I know our athletes in Paris will truly appreciate it.
Boxer Tiana Echegaray, selected to make her Olympic debut in Paris, said seeing the July bag each Australian Olympian will receive in Paris made the Games feel even closer.
“It's beautiful, I really like the 1956 Melbourne Olympic vintage inspiration,” Echegaray said. “There are so many hidden gems as we looked through the bag – the pictures of each Olympic sport on the lining, the battery pack, the links to the Melbourne Olympic heritage - there’s a lot of nice details that make it feel really special.
“As athletes we travel so much, I love that it’s carry on as well, we’ll all get to use it so much as we travel after the Games. It’s really practical, but it’s also our Olympic bag which makes it so special – I want to use it forever!”
